Product Design and MAnagement


CampMinder is a secure, user-friendly, customizable web-based summer camp management platform (SaaS). 


I joined CampMinder as the first non-developer product hire at a 50 person company. As Product Manager and Designer, I was in charge of bringing features to fruition. This included:

  • conducting user research and usability testing (10%)
  • leading internal design workshops (5%)
  • designing and iterating on new features (25%)
  • redesigning current features (10%)
  • documenting feature specifications (25%)
  • managing feature requirements during the build (15%)
  • assessing and evolving our product management and design processes (10%)

Some specific product opportunities I worked on: transitioning from existing CRM to CampMinder, sharing camp experiences with loved ones, transparency and communication of family financials, keeping kids healthy at camp, managing non-camp events on camp property.

Example Project: eLectronic Medication Admin. Record

Empathize: Through our constant and close communication with camp staff, we heard that camps were having difficulty managing medications and this was causing both trust issues with parents and headaches for camp nurses. I conducted 5 empathy interviews with camp nurses and found out that the bottleneck step for managing medication was the actual recording of medication. How might we increase the efficiency and accuracy of medication records during camp?

User stories generated in design workshop.

Define: With this question in mind, I ran a design workshop with representatives from Account Management, Customer Service, Sales, and Development. I shared the nurses stories and we built a list of user stories that an efficient and accurate medication recording system would fulfill. We also did a competitive analysis of existing electronic Medication Administration Records (eMARs).

Ideate: With requirements (such as needs to work on a tablet and needs to work offline) and competitive analysis in hand, I created a few low fidelity wireframes and brought them back to the initial workshop group. Each member wrote individual comments and then voted on their favorite option.

Prototype: With company expert feedback, I translated the winning wireframes, with some updates, into high fidelity wireframes and moved them to InVision. I made sure the largest component, a person card, was reusable in scenarios across the platform (see designs).

Test: I shared the InVision prototype with the 5 original nurses and watched them use the system. They gave me feedback on nomenclature and a few missed use cases.

Documentation: I incorporated the nurse feedback into a final InVision prototype and annotated it with interaction details for the developers (who were a part of the design workshop). The CEO and President approved the final iteration.

Development & QA Support: As our developer built the feature, we a found a couple more design loopholes, and he and I worked to solve them quickly. I helped QA build a list of use cases to ensure we tested all likely scenarios, and the feature was launched with a beta group of camps.

More testing: I checked in weekly with nurses as they used the eMAR, and we made two small changes from their feedback.

*the above wireframes are re-creations due to CampMinder legal guidelines.